Varsity Agency is a paid advertising agency founded by Dan Waldrop. We plan, build and manage Meta (Facebook and Instagram), TikTok and Google ads, plus AI-generated ad creative, for ecommerce brands and local businesses across the United States. We're a Meta Business Partner, a Google Partner and part of the TikTok Agency Advanced Program, and we hold a 5.0 rating on Clutch from 9 verified client reviews.
See client results →Varsity Agency was founded by Dan Waldrop, a former athlete who runs the agency the way a good team runs a season: study the film, build the game plan, execute every day and keep score. Before it became Varsity Agency, the company operated under the name Rangr Media.
We're a small, senior team. When you work with Varsity, you work directly with the people running your account, not an account manager relaying messages. Every decision ties back to revenue, cost per purchase or lead, and return on ad spend, not vanity metrics.
Every engagement starts with a free 15-minute ads audit. If we're a fit, we build a custom game plan, launch fast, review performance week by week and report on exactly what we changed and what it did to your numbers.
Our work has produced results like $0 to $77K in 30 days on one T-shirt for Catholic T-Shirt Club, cost per lead cut from $65 to $30–40 for a digital marketing agency, and 50–75 roofing leads a month for Bayou Builders. Every client review we show is verified on Clutch.
Book a free audit and we'll show you exactly where your ad budget is leaking and the one fix that moves the needle most.
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