Free Meta Ads Audit
Google Partner · Search, Shopping & Performance Max

Google Ads management that catches buyers.

Search, Shopping and Performance Max campaigns that put you in front of people at the exact moment they're ready to buy or book, for ecommerce brands and local businesses nationwide.

★★★★★5.0 on Clutch · 9 verified reviewsMeta, Google & TikTok partner
What's included

Every Google campaign, handled.

Google captures demand that already exists. We make sure you show up for the right searches and stop paying for the wrong ones.

01

Search campaigns

High-intent keyword campaigns with tight ad groups and ads written to win the click.

02

Shopping & Performance Max

Product feeds and PMax campaigns that put your catalog in front of shoppers across Google.

03

Local lead campaigns

Campaigns built to drive calls, form fills and bookings for service businesses.

04

Conversion tracking

Google tag and GA4 set up so every sale and lead is counted and bidding optimizes correctly.

05

Keyword & waste control

Ongoing search term reviews and negative keywords so budget stops leaking to junk traffic.

06

Clear reporting

Regular reports on spend, conversions, cost per result and what we're changing next.

The playbook

How we win.

Five plays, run every time. Strategic planning, creative execution and relentless optimization.

1

Free audit

15 minutes in your ad accounts. We find where budget is leaking and the one fix that matters most.

2

Game plan

Keywords, campaign types and budget mapped to your goals.

3

Kickoff

With your approval we build campaigns and tracking and go live.

4

Film study

We review search terms and results constantly, cut waste and scale winners.

5

Scoreboard

Clear, regular reporting so you always know the score and what's next.

Lead generation results

The scoreboard.

See all client results →
Digital marketing agency
$65 → $30–40

Cost per B2C lead, with better lead quality. B2B went from zero bookings on $100/day to consistent ones.

Darian Beglaw, CEO · Verified on Clutch
Basketball training company · Sports
2+ years

Every new program promoted the moment it launches. Sales are up, and they've kept us on the roster since 2023.

Owner, Basketball Training Company · Verified on Clutch
Run The Show · Basketball training
More members

Advertising, SEO and social pushing free trial offers to grow a private training club.

Steve McNees, Owner · Verified on Clutch
Google Ads FAQ

Questions, answered.

Still unsure? Email support@varsityagency.io

Should I start with Google Ads or Meta ads?

Google captures people already searching for what you sell. Meta creates demand with people who aren't searching yet. Most businesses benefit from both, and we'll recommend where to start on your free audit.

How much should I spend on Google Ads?

It depends on how competitive your keywords are and what a customer is worth to you. We'll look at your market and recommend a realistic starting budget.

Do you run Performance Max and Shopping?

Yes. For ecommerce brands we set up product feeds, Shopping and Performance Max campaigns, and keep them in check alongside Search.

Can you take over my existing account?

Yes. We audit what's there, keep what's working and restructure the rest, so you don't lose the history your account has built.

Is Varsity a Google Partner?

Yes. Varsity Agency is a Google Partner, a Meta Business Partner and part of the TikTok Agency Advanced Program.

Free · 15 minutes · 5 spots per week

Stop guessing.
Start scaling.

Book a free audit and we'll show you where your ad budget is leaking and what to fix first.

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