How Facebook ads helped Coffey Anderson sell more tickets

Filling seats with Facebook ads

Coffey Anderson is a country music artist, and his shows live or die on ticket sales. We ran Facebook ads with one job: get more people to buy tickets.

In this 42-second video, we break down how that campaign increased his ticket sales, and why the same approach works for any business that needs people to show up or buy.

How we ran the campaign

Coffey was heading out on a summer tour, and every date needed to sell. Our job was to get his shows in front of the right fans and give them a reason to buy tickets.

We aimed the ads at country music fans in Texas and the surrounding area, the people most likely to buy a ticket and make the drive to a show.

Video ads were what worked. For a live show, video gets people excited in a way a static image can't, and that excitement is what turns a scroll into a ticket sale.

What this means for your business

The same playbook works for any business that needs people to show up: concerts, events, classes, grand openings, or a local business heading into its busy season. Put your offer in front of people who already love what you do, keep the targeting close to where they can actually show up, and lead with video.